Logo review of WAJU WATCHES

Legibility

Text is highly readable with clear serif letters.
No decorative elements hinder legibility.

Scalability versatility

Minimalist design allows for good reduction in size.
Logo can work in print and digital mediums.

Thin watch hands and the serif font may lose clarity on very small scales, such as favicon or embroidery.
Clock hands might become difficult to discern at smaller sizes.

Balance alignment

Central alignment of logomark and wordmark creates visual harmony.
Weight distribution is mostly balanced.

Position of clock hands protruding above the 'W' slightly unbalances the composition, interrupting the otherwise symmetrical look.

Originality

Watch hands integrated into the 'W' shows some creative thinking.
Relevant to industry.

Use of clock hands in letterforms is a fairly common motif in the watch industry.
Lacks a highly unique or memorable twist beyond the expected theme.

Logomark wordmark fit

Font style complements the classic, luxurious feel of the logomark.
Good proportional relationship between the logomark and wordmark.

Logomark is visually heavier due to the 'W' and hands, which can slightly overshadow the wordmark, especially in smaller applications.

Aesthetic look

Elegant, high-contrast, and well-suited for the luxury watch industry.
Minimalism enhances perceived value and timelessness.

Conservative execution may not strongly stand out among competitors.
Feels somewhat generic upon longer viewing.

Dual meaning and misinterpretations

No inappropriate or confusing shapes detected.

Color harmony

Black and white combination ensures maximum contrast and timelessness.
Strong versatility for both print and digital media.