AD+H BUILD. ILLUMINATE. SUSTAIN. logo review
3.6/5
Logo score Combination mark category

AD+H BUILD. ILLUMINATE. SUSTAIN.

ashraf-attia Essential logo review

Not yet client-ready—requires refinement of balance and small-size usability.

Combination Mark Modern Geometric Architecture/construction
4/5
Legibility
3/5
Originality
3/5
Balance
4/5
Scale
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What to fix first

Focus on the changes that matter. Keep what makes the logo work.

1

Increase the visual weight of the mark or reduce emphasis on the text for better balance.

High priority Medium effort

Current alignment feels text-dominant, diluting the symbol's effect.

Improves overall harmony and professional impact of the logo.

2

Slightly increase letter spacing in 'AD+H' and thicken the tagline for small-scale legibility.

Medium priority Low effort

Prevents loss of clarity at reduced sizes.

Boosts readability and adaptability on various applications.

Detailed review

Logo performance breakdown

Not scored

Brief & logo match

Modern geometric style and slogan support a construction/architecture brand identity.

4/5

Legibility

  • Main text 'AD+H' and tagline are readable and clear
  • Spacing between '+' and 'H' slightly tight
3/5

Originality

  • Custom geometric join shape gives some uniqueness
  • Abstract geometric cross/junction is moderately generic
4/5

Color harmony

  • Yellow, green, and gray create a balanced, professional palette
  • Symbol's multi-color approach may complicate one-color applications
Yellow#FFD600
Green#43A047
Gray#818181
Black#222222

Estimated colors. Use the original design file for exact values.

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3/5

Balance alignment

  • Strong left-right relationship between mark and text
  • Logo mark weight is weaker than bold text, causing slight imbalance
Uploaded logoAlignment guide overlay

Inspect spacing with the guide. Optical balance may differ from geometric centering.

4/5

Scalability

  • Geometric symbol and bold text maintain clarity when scaled
  • Thin tagline may lose readability at small sizes
5/5

Misinterpretations

  • No inappropriate or embarrassing shapes observed
3/5

Symbol & text fit

  • Colorful mark provides contrast to black wordmark
  • Connection between abstract mark and letterforms not visually clear
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