Logo review of ARCHITECT

Legibility

Bold sans-serif typeface that generally fits the industry.

Text at the bottom is cut off and incomplete, making the brand name difficult to read and undermining recognition.
Spacing between letters feels cramped due to cropping, decreasing overall legibility.

Scalability versatility

Simple geometric forms will render well at large sizes such as billboards or signage.
Color contrast supports visibility on both white and colored backgrounds.

Thin points and tight spacing in the logomark may lose clarity at very small sizes, such as mobile app icons or business card applications.
Text placement and cropping present issues for printing on various merchandise and small items.
Not suitable for embroidery due to sharp thin lines.

Balance alignment

Symmetrical triangular arrangement creates in overall balanced look.
Centered alignment between logomark and wordmark.

The lower portion of the text cut disrupts visual balance and alignment between logo elements.
Logomark is overwhelmingly dominant compared to the cropped wordmark, making the overall weight distribution uneven.

Originality

Triangular motif suggests architectural structures or rooftops, very relevant to the industry.

Use of triangle to create an 'A' is quite common in architecture branding.
No unique custom features or negative space utilization to set it apart from competitors.

Logomark wordmark fit

Both use strong geometric forms which conceptually connect.

Wordmark is cropped and incomplete, failing to integrate fluidly with the logomark.
Size differential between mark and word is pronounced—logomark overshadows the wordmark, affecting overall cohesiveness.

Aesthetic look

Modern, clean aesthetic with a bold visual focus.

Cropped and incomplete text creates an unintentional unfinished appearance.
Color blocking works but lacks sophisticated finishing touches.

Dual meaning and misinterpretations

No inappropriate or problematic imagery detected in overall composition.

Color harmony

Limited color palette, clear and contrasting tones appropriate for architectural sector.

The black/orange contrast could feel harsh in some applications—explore slight hue variations for a more premium finish.