Logo review of Autour du Riz

Legibility

Text 'Riz' is clear with sufficient contrast against the white background.
'Autour du' is legible and its curved placement follows the circular logo shape well.

The kerning and alignment of 'Riz' with the graphic element feels slightly forced; the dot on the 'i' mimics a rice grain but slightly disrupts cohesion.
'Autour du' could suffer legibility loss when scaled down due to its curved arrangement and smaller font size.

Scalability versatility

Simple black and white component is versatile in large format uses.
Would work reasonably on signage, packaging, or a website masthead.

Photo half loses all clarity and meaning at small sizes (business cards, app icons, or embroidery).
'Autour du' text around the edge becomes illegible when reduced.
Logo will not reproduce well in single color or without the photo (important for stamps, promotional items, or printing constraints).

Balance alignment

Good visual weight between the left solid semi-circle and photo on the right.
Type aligns well with graphic circle.

Visual imbalance from photo content and text curve makes logo feel busy versus a more streamlined block arrangement.
'Riz' dominates the top right, slightly overshadowing circular device.

Originality

Photo-in-circle approach is uncommon in food logos.
Rice grain as dot on 'i' adds a slight conceptual touch.

Logo relies on a generic split-circle shape.
Photo is not a repeatable or uniquely ownable motif for branding consistency.
No strong distinctive mark that can stand alone recognizably.

Logomark wordmark fit

Wordmark is integrated into the overall circle and photo composition.
Styling (rounded sans-serif) is fairly consistent.

The visual disconnect between the hard split of circle/photo and rounded type slightly interrupts harmony.
'Riz' appears more dominant than the supporting 'Autour du' element, weakening balance.

Aesthetic look

Makes clear reference to rice and rice farming through both type and photo.

Logo is busy and distracting due to the mixed use of solid color fill and photographic detail.
Overall aesthetic lacks simplicity and elegance; feels dated and inconsistent for modern branding.
Curved text and odd image/text proportions disrupt visual flow.

Dual meaning and misinterpretations

No questionable or inappropriate visual forms.

Color harmony

Balanced use of monochrome for the left side and photo colors for the right.

Color scheme is inconsistent due to photographic element, reducing brand cohesion on various backgrounds.
Multiple muted tones from the photo may not harmonize well in all applications.