What to preserve
The wordmark uses a modern, approachable sans-serif font with a distinct red leaf element giving a subtle nod to food or growth, matching the brand's intended fusion of dining and innovation.
A strong and approachable wordmark with a clever accent, only needing light refinements for fuller alignment with the brand's tech-growth narrative.
Focus on the changes that matter. Keep what makes the logo work.
The wordmark uses a modern, approachable sans-serif font with a distinct red leaf element giving a subtle nod to food or growth, matching the brand's intended fusion of dining and innovation.
red leaf on 'i'
The red leaf shape for the 'i' tittle is friendly but could be more visually connected to tech or evolution, not only food.
Evaluate if updated mark suggests both hospitality and technological growth.
red leaf on 'i'
The small red leaf detail may lose clarity at very small sizes or in low contrast applications.
See the category reviewThe wordmark is visually strong and approachable, but the main symbol emphasizes food over technological evolution, leaving mild tension with the tech-growth aspect of the brief.
The red leaf shape for the 'i' tittle is friendly but could be more visually connected to tech or evolution, not only food.
Try: Consider refining the leaf into a more abstract or dual-purpose shape that subtly hints at technology or growth (e.g. stylized upward motion or pixel motif).
Check: Evaluate if updated mark suggests both hospitality and technological growth.
Estimated colors. Use the original design file for exact values.
Create a full color palette using these colors
Create new paletteThe spacing and geometric font are mostly strong, but the 'e' and 'v' connection looks slightly compressed compared to other letter pairs.
Try: Slightly adjust kerning between 'e' and 'v' for a more even visual flow.


Inspect spacing with the guide. Optical balance may differ from geometric centering.
The small red leaf detail may lose clarity at very small sizes or in low contrast applications.
Try: Test the wordmark at reduced sizes to confirm the leaf remains legible and recognizable.
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