Logo review of floe

Legibility

The text is generally clean, rounded, and highly readable at most sizes.
Letter spacing remains balanced, and every character is distinguishable.

The stylized accent on the 'e' and the unconventional 'f' may cause momentary confusion, especially at small sizes or from a distance.

Scalability versatility

The logo's thickness and simplicity work well for a variety of applications, including print and digital formats.
Should scale cleanly to favicons and app icons, and looks high-impact on signage or packaging.

The thin lines might lose some visual impact on extremely small sizes or embroidery, where the accent detail could disappear.

Balance alignment

Excellent vertical and horizontal alignment; letterforms feel harmonious as a unit.
Consistent stroke weight supports cohesion and visual symmetry.

Originality

Custom stylization of the 'e' accent and the playful 'f' distinguish the logo from basic wordmarks.
The curves and shapes evoke a sense of 'flow', aligning well with a lifestyle or wellness brand.

While unique, the idea of geometric, minimalist custom lettering is not groundbreaking, and similar sans-serif, rounded designs are common.

Aesthetic look

Modern and minimal, the logo is visually appealing and uncluttered.
The round forms and custom diacritic create a sense of approachability and fluidity.

Could be seen as slightly generic in the context of modern branding without more distinctive iconography or color accents.

Dual meaning and misinterpretations

No inappropriate or accidental symbols detected.
All letterforms maintain an abstract, positive appearance.

Color harmony

Classic black on white ensures maximum versatility and timelessness.
Single-color design maintains high clarity and professionalism.