Concept & direction
The logo combines bold geometric forms with a strong wordmark, supporting an image of reliability, professionalism, and growth relevant for a broad infrastructure services firm.
This logo projects professionalism and reliability suitable for a serious infrastructure firm but would benefit from tighter integration between its symbol and wordmark.
This logo lockup shows solid execution, supported by text readability and clarity at smaller sizes; improving distinctiveness is the clearest next step.
Focus on the changes that matter. Keep what makes the logo work.
The logo combines bold geometric forms with a strong wordmark, supporting an image of reliability, professionalism, and growth relevant for a broad infrastructure services firm.
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combination mark (symbol and wordmark)
Gap between the geometric symbol and the wordmark is slightly wide, weakening visual connection at medium sizes.
See the category reviewThe logo conveys professionalism and reliability for a multi-sector infrastructure company, though stronger unity between the symbol and wordmark would better communicate a sense of integration and innovation.
Wordmark 5/5 · Layout 4/5
Symbol 4/5 · Wordmark 4/5
Green and navy create a stable, professional palette, but the green is vivid compared to the sober navy, which might draw more attention to the symbol over the company name in some cases.
Estimated colors. Use the original design file for exact values.
Create a full color palette using these colors
Create new paletteSymbol 4/5 · Wordmark 4/5 · Layout 4/5
Symbol 3/5 · Wordmark 4/5 · Layout 3/5
Gap between the geometric symbol and the wordmark is slightly wide, weakening visual connection at medium sizes.
Try: Reduce spacing between the symbol and the 'GBADE' wordmark by 10–20% for stronger cohesion.
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Inspect spacing with the guide. Optical balance may differ from geometric centering.
Symbol 3/5 · Wordmark 3/5
This review includes a score but no supporting explanation for this category.
This review includes a score but no supporting explanation for this category.
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