Increase tagline contrast across all colorways for improved readability.
Currently, the tagline is often nearly invisible, undermining professionalism.
Ensures key brand message is always legible at all sizes and on all backgrounds.
Logo score
Logo review of
Goodkarma Do Good. Wear Good.
Not ready for client launch. Basic, legible, but improvement needed for impact and message clarity.
Legibility
Originality
Misread
Balance
Scale
Your next steps
What to fix first
Focus on the changes that matter. Keep what makes the logo work.
Explore subtle, ownable customization to the wordmark (e.g., letter tweak or icon integration).
Current logo is visually functional but lacks market-distinctiveness.
Will help distinguish the brand from generic sans-serif wordmarks and strengthen memorability.
Detailed review
Logo performance breakdown
—Not scored
Brief & logo match
From the original review- Brand Name Visibility
Name is clearly presented and matches provided context.
- Approachable, Positive Tone
Lowercase sans-serif enhances friendliness and accessibility.
- Ethical/wearable Context
Simplicity and clarity match an apparel or lifestyle brand focused on doing good.
Legibility
- Main wordmark 'goodkarma' is clear in all colorways except the lightest.
- Tagline is low-contrast and hard to read on pastel backgrounds.
Originality
- Friendly, approachable lowercase construction.
- Very common geometric sans-serif approach; lacks unique feature or customization.
Color harmony
- Cohesive, modern muted palette across options.
- Some color/text combinations create weak contrast, especially for the tagline.
Black#18191A
Copper#AD635E
Olive#6E7268
Light Sage#CCCFB1
Mauve#A28788
Pale Yellow#F7EA90
Estimated colors. Use the original design file for exact values.
Create a full color palette using these colors
Create new paletteBalance alignment
- Consistent centering and even spacing across all variants.
Inspect spacing with the guide. Optical balance may differ from geometric centering.
Scalability
- Simple layout and bold type enhance adaptability.
- Tagline may disappear at small sizes or on certain backgrounds.
Compare the detail at different sizes. Labels show the full image dimensions.
Misinterpretations
- No inappropriate or confusing visual elements.
Black & white
Does the shape still work without color?
These tests are available only for logos uploaded in vector (SVG) format.
Background contrast
Find the surfaces where your logo stays clear.
These tests are available only for logos uploaded in vector (SVG) format.
Blur & silhouette
A 3px blur softens fine details so you can check whether the overall shape stays recognizable. If key gaps close or elements merge, the logo may rely too heavily on detail.
These tests are available only for logos uploaded in vector (SVG) format.
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