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Kendala
A strong, professional logo with contemporary appeal. Minor refinements can enhance cohesion and versatility.
What to fix first
The most important fixes to handle before polishing the full presentation.
Increase tagline legibility or omit it in small-scale versions.
High priorityThe tagline is currently unreadable, which could undermine perception.
Impact: Improves Brand Appearance And Professionalism In All Formats. · Effort: Low
Consider tightening the space between the symbol and wordmark.
Medium priorityA more compact lockup may feel more contemporary and balanced.
Impact: Refines Visual Cohesion And Makes The Lockup More Unified. · Effort: Low
Logo performance breakdown
Legibility
'Kendala' is clear and readable at medium size.
Font selection is modern and fitting.
Smaller tagline is unreadable, could affect micro-usage.
Originality
Geometric mark is visually impactful.
Motif is somewhat generic and could be seen in many industries.
Color harmony
Red contrasts well with black for strong visibility.
Very simple palette—secondary accent color could deepen brand feel.
Red
#D60000
Black
#000000
Your palette is close. Refine the color roles and combinations before updating the logo.
Build brand colorsBalance alignment
Mark and wordmark are well aligned horizontally.
Good optical weight and spacing between elements.
Slight gap between mark and text may feel a bit wide.
Scalability
Bold shapes are scalable and recognizable at small sizes.
Minimal detail ensures adaptability.
Fine tagline details are lost at smaller sizes.
200x250 px
100×125 px
50×62 px
Misinterpretations
No negative or confusing interpretations detected.
Symbol & text fit
Mark and wordmark complement each other in style and weight.
No visible narrative link between the mark and the brand name.
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