What to preserve
The design uses three bold, angular red bars paired with a clean sans-serif wordmark. The mark may suggest progress, movement, or forward-thinking values.
Logo score
Combination mark category
Kendala
creative988283
Essential logo review
A strong, professional logo with contemporary appeal. Minor refinements can enhance cohesion and versatility.
Legibility
Originality
Balance
Scale
Your next steps
What to fix first
Focus on the changes that matter. Keep what makes the logo work.
Increase tagline legibility or omit it in small-scale versions.
The tagline is currently unreadable, which could undermine perception.
Improves brand appearance and professionalism in all formats.
Consider tightening the space between the symbol and wordmark.
A more compact lockup may feel more contemporary and balanced.
Refines visual cohesion and makes the lockup more unified.
Detailed review
Logo performance breakdown
Legibility
- 'Kendala' is clear and readable at medium size.
- Font selection is modern and fitting.
- Smaller tagline is unreadable, could affect micro-usage.
Originality
- Geometric mark is visually impactful.
- Motif is somewhat generic and could be seen in many industries.
Color harmony
- Red contrasts well with black for strong visibility.
- Very simple palette—secondary accent color could deepen brand feel.
Red#D60000
Black#000000
Estimated colors. Use the original design file for exact values.
Create a full color palette using these colors
Create new paletteBalance alignment
- Mark and wordmark are well aligned horizontally.
- Good optical weight and spacing between elements.
- Slight gap between mark and text may feel a bit wide.
Inspect spacing with the guide. Optical balance may differ from geometric centering.
Scalability
- Bold shapes are scalable and recognizable at small sizes.
- Minimal detail ensures adaptability.
- Fine tagline details are lost at smaller sizes.
Misinterpretations
- No negative or confusing interpretations detected.
Symbol & text fit
- Mark and wordmark complement each other in style and weight.
- No visible narrative link between the mark and the brand name.
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