Logo review of KODAWARI, AGÊNCIA CRIATIVA

Legibility

Text is highly legible with excellent spacing
Contrasting colors enhance readability
Font size is appropriate and clear

Scalability versatility

Simple wordmark is highly scalable
Works well across diverse mediums, including print and digital
Minimalist style translates clearly for business cards, stationery, and web use

Thin details in tagline may lose clarity at very small sizes, such as on favicons or embroidery

Balance alignment

Strong central alignment between main name and tagline
Symmetrical layout provides a professional and stable appearance

Originality

Elegant execution for a wordmark
Serif font choice adds a refined touch

Relies on standard serif type without unique letterforms or distinguishing visual marks
Very little to set it apart from other agency wordmarks

Aesthetic look

Visually clean and modern
Professional and sophisticated appearance

Minimalist to the point of being forgettable
Lacks eye-catching or distinctive visual elements

Dual meaning and misinterpretations

No inappropriate or awkward shapes
No risk of misinterpretation in the composition

Color harmony

Monochrome palette is classic and cohesive
No jarring contrasts; colors support professional tone