Logo review of NINJAGO

Legibility

Text is bold and high contrast against background.
All letters are easy to distinguish.

Some rounded forms, particularly in the 'G' and 'O,' reduce clarity at a smaller scale.
Spacing between letters could be slightly more open for instant recognition.

Scalability versatility

Simple character design aids scalability.
Logo would perform well for merchandise, event posters, or social media.

Detailed features of the ninja character, like the swords and facial expression, may be lost at small sizes.
May lack clarity when shrunk for app icons or embroidery.

Balance alignment

Consistent baseline alignment between wordmark and character.

The character is visually heavier compared to the text, making the left side feel weighted.
More negative space on the right side of the logo causes mild imbalance.

Originality

Playful and unique ninja character illustrates the brand well.
Distinctive approach compared to typical ninja logos.

Ninja character trope is not 100% original within entertainment/gaming sectors.

Logomark wordmark fit

Both elements share a cohesive cartoonish style.
Color scheme and line weight are consistent.

Ninja character is stylistically just a bit more detailed than the geometric text, introducing a slight mismatch.

Aesthetic look

Fun and friendly appearance is visually engaging.
Color palette is youthful and appropriate for entertainment.

Logo could feel too childish for broader audiences or older demographics.

Dual meaning and misinterpretations

No inappropriate or ambiguous forms detected.
Clear ninja representation avoids misinterpretation.

Color harmony

Color palette is cohesive and visually harmonious.
Consistent use of blue reinforces brand tone.