Redesign the 'communication' wordmark for greater legibility and integration, especially addressing the confusing red 'm'.
Current solution is visually novel but at a cost to clarity and polish.
Improves instant readability and professionalism.
Logo score
Combination mark category
SG communication
creative192793
Essential logo review
Functional base but lacks polish and clear harmony. Needs legibility, warmth, and practical improvements to suit stated brand values.
- Symbols recognized:
- SG monogram on a rotated black square
- Legible text:
- SG communication
Legibility
Originality
Balance
Scale
Your next steps
What to fix first
Focus on the changes that matter. Keep what makes the logo work.
Reconsider or soften the harsh black background and/or the rotated square for easier placement and a friendlier visual voice.
Current background is visually dominant, making logo harder to adapt.
Boosts usability, approachability, and fit for the 'human scale/nomadic' brand angle.
Detailed review
Logo performance breakdown
—Not scored
Brief & logo match
Logo feels digital and formulaic, lacking warmth or bespoke/artisan cues expected for 'taille humaine' or nomadic angle.
Legibility
- Primary 'SG' monogram is clear and sized for impact.
- 'communication' is readable in sans-serif type.
- Red 'm' element in communication creates minor confusion on first read.
- Small size and similar line weight make 'communication' less legible at smaller scales.
Originality
- 'SG' letterform style with color play is a modest distinguishing feature.
- Overall approach feels typical for small agencies; no standout concept or unique visual twist.
Color harmony
- Limited palette ensures cohesion and brand recall.
- High-contrast red and black may feel stark or harsh depending on brand personality.
White#FFFFFF
Black#000000
Red#D32F2F
Estimated colors. Use the original design file for exact values.
Create a full color palette using these colors
Create new paletteBalance alignment
- Contrasting color and weight balance between 'SG' and text.
- Rotated black square creates visual tension and awkward space around the logo, making practical placement challenging.
- 'communication' is not visually centered to the mark.
Inspect spacing with the guide. Optical balance may differ from geometric centering.
Scalability
- Bold mark and simple color scheme aid in reproduction.
- Thin lines in 'communication' and detailed lowercase letters risk loss of clarity at reduced sizes.
- Rotated square background may not adapt well in narrow, horizontal use.
Misinterpretations
- No inappropriate or accidental visual misreads present.
Symbol & text fit
- Mark and wordmark use color to establish hierarchy.
- Combination feels forced; script monogram and geometric sans-serif do not visually harmonize fully.
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