Concept & direction
The logo uses a screen-like mark and bold text to convey a digital SaaS platform, supporting the idea of an online menu board.
A clean and clear tech logo, but the symbol lacks hospitality-specific cues and could be more distinctive.
Focus on the changes that matter. Keep what makes the logo work.
The logo uses a screen-like mark and bold text to convey a digital SaaS platform, supporting the idea of an online menu board.
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Standalone mark
The open rectangle is a common, generic mark for screens, tablets, or boards and lacks unique brand cues.
Check if the mark stands out among SaaS/web/menu product logos.
combination lockup
While the symbol and wordmark align visually, the standalone mark does not clearly connect to the 'TapBoard' name or its bar/restaurant niche.
Test if users can connect the symbol to both the industry and name.
The logo fits the tech/platform aspect well but doesn't visually cue bars/restaurants, limiting niche memorability.
The open rectangle is a common, generic mark for screens, tablets, or boards and lacks unique brand cues.
Try: Introduce a distinctive detail or motif tying the mark to bar/restaurant context or interactivity.
Check: Check if the mark stands out among SaaS/web/menu product logos.
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Estimated colors. Use the original design file for exact values.
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Inspect spacing with the guide. Optical balance may differ from geometric centering.
While the symbol and wordmark align visually, the standalone mark does not clearly connect to the 'TapBoard' name or its bar/restaurant niche.
Try: Consider integrating a subtle menu, drink, or interaction element into the mark.
Check: Test if users can connect the symbol to both the industry and name.
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