Logo review of WEAR FIRE

Legibility

Text is simple, bold, and easily readable.
Excellent spacing and font choice that enhance clarity.

Scalability versatility

Simple, bold mark maintains clarity at large and small scales.
Works well on larger applications like apparel tags, signage, or packaging.

The small sparkle/star icon next to the text may lose clarity on very small applications such as favicons or embroidery.

Balance alignment

Excellent vertical centering between icon and text.
The visual weight between the logomark and wordmark is harmonious.

Originality

Creative integration of flames and human figure to convey activewear with a 'fiery' or energetic theme.
Distinctive and memorable concept that stands out from more generic fashion marks.

Running human silhouettes are somewhat common in activewear branding, though the flame execution elevates originality.

Logomark wordmark fit

Modern logomark pairs cohesively with the clean wordmark, both sharing a minimal style.
Both elements are complementary in size and visual style.

Aesthetic look

Minimal, bold, visually appealing mark.
Clear focal points and modern, stylish appearance.

Slightly more originality could be injected into the flame shape to be less standard.

Dual meaning and misinterpretations

Human figure and flame are clearly identifiable and appropriately stylized.

There is a faint risk that the running figure on fire could be misconstrued as a distress image for some viewers, depending on context. Careful usage and branding language are needed.

Color harmony

Limited to two colors, with high contrast and excellent background/foreground separation.
Monochrome scheme ensures adaptability across uses and backgrounds.