Logo review of Adyara

Legibility

The core letterforms are mostly identifiable.
Contrast between thin and thick strokes adds visual interest.

The stylized 'd' and 'y' with exaggerated arching strokes and added dots disrupt reading flow.
Some letters, especially the 'y' and 'd', become ambiguous at a glance due to the heavy ornamentation, which may hinder instant recognition.

Scalability versatility

The design stands out at larger scales and works well on fashion packaging or editorial covers.

Ornate flourishes and thin lines will likely be lost or become indistinct at small sizes such as embroidery, favicon, or business cards.
The decorative accents are too intricate for applications that require maximal clarity.

Balance alignment

The composition has intentional artistic rhythm and some vertical alignment using arches.
Visual weight is fairly distributed between the left and right sections.

The oversized arches on 'd' and 'y' disturb horizontal balance and alignment, making the logo feel top-heavy.
The transition between standard and stylized segments feels abrupt.

Originality

Strong creative interpretation of the wordmark, with personalized and artistic letter modifications.
The use of arches and dots is unique and memorable.

The use of arches as a motif could risk being seen as derivative if not contextualized within brand messaging.

Aesthetic look

The type design is elegant and visually intriguing, fitting for a high-end or artistic sector.
Monochrome palette keeps the focus on form.

Excess ornamentation risks overpowering the clean lines and may feel fussy.
Not universally appealing in more conservative or mass-market settings.

Dual meaning and misinterpretations

No overt inappropriate shapes or accidental connotations detected.

Color harmony

Classic black-on-white color scheme ensures maximum clarity and lends premium feel.
No jarring or excessive color use.