AUKIYO, DON'T FOLLOW. JUST FLOAT. logo review
4.8/5
Logo score
Logo review of

Aukiyo, Don't Follow. Just Float.

Review the detailed scores below to see what is working and what should be refined first.

Combination Mark Minimalist, Japanese-inspired, Modern Lifestyle
5/5
Legibility
4/5
Originality
5/5
Misread
5/5
Balance
4/5
Scale
Detailed review

Logo performance breakdown

5/5

Legibility

  • Strong contrast between black text and light background enhances readability.
  • Primary brand name (AUKIYO) uses a bold serif font, which is clear and commanding.
  • Tagline uses a clean, sans-serif style, distinct from the main wordmark, yet complementary.
4/5

Originality

  • The enso brush circle paired with a four-pointed star is visually distinctive and recalls Japanese Zen motifs.
  • Combination of mark and text feels intentional and unique.
  • Enso brush circles and star/spark shapes are somewhat common; while elegantly executed, the symbol does not break new ground conceptually.
5/5

Color harmony

  • Strict black and beige palette is harmonious, modern, and versatile.
  • No unnecessary or clashing colors.
Black#000000
Beige#F6F3EA

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5/5

Balance alignment

  • The alignment between logomark, wordmark, and tagline is centered and well-calculated.
  • The visual hierarchy naturally draws the eye from the logomark down to the wordmark and then the tagline.
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4/5

Scalability

  • Brush circle and star are bold and will reproduce well in small and large sizes.
  • The simple black-and-white color scheme increases versatility on apparel, product packaging, and digital applications.
  • The brush stroke effect could lose subtle detail on very small-scale applications like a favicon or embroidery, potentially becoming a generic black circle.
Uploaded logo at 200 pixels wide
200 × 250 px
Uploaded logo at 100 pixels wide
100 × 125 px
Uploaded logo at 50 pixels wide
50 × 63 px

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5/5

Misinterpretations

  • No inappropriate or unintentional iconography present.
  • Symbolism (enso and star) evokes mindfulness and guidance.
5/5

Symbol & text fit

  • Brushwork logo aligns visually and thematically with the strong serif wordmark.
  • Both elements share a sense of refinement and simplicity.

Black & white

Does the shape still work without color?

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Background contrast

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Blur & silhouette

A 3px blur softens fine details so you can check whether the overall shape stays recognizable. If key gaps close or elements merge, the logo may rely too heavily on detail.

These tests are available only for logos uploaded in vector (SVG) format.

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