Simplify or bolden the water drop and splash details for better performance at small sizes.
Fine details in icon may get lost or appear blurry in small-scale or low-resolution uses.
Improves scalability for diverse applications.
Logo score
Logo review of
Avex Water Purification
Strong concept and industry fit. Address detail and spacing before final rollout.
Legibility
Originality
Misread
Balance
Scale
Your next steps
What to fix first
Focus on the changes that matter. Keep what makes the logo work.
Optimize negative space around the 'E' and water drop for better balance.
Current negative space could be more visually comfortable; minor spacing adjustments needed.
Enhances overall polish and recognizability.
Detailed review
Logo performance breakdown
—Not scored
Brief & logo match
From the original review- Industry
The water drop and cool blue palette directly support a water purification/cleanliness brand.
Legibility
- Text is clear and bold.
- Good contrast between text and background.
- Geometric cuts in some variants may hinder instant clarity, especially at small sizes.
Originality
- Incorporates water symbolism with a creative drop.
- Custom geometric letter construction.
- Water drop in 'E' is a common approach in the water industry; could be viewed as somewhat expected.
Color harmony
- Blue palette fits the industry and is visually cohesive.
- Text maintains legibility on both dark and light backgrounds.
- Too many blue tints in one variant could reduce simplicity.
Cerulean Blue#035EA8
Picton Blue#3CB9FC
White#FFFFFF
Black#000000
Estimated colors. Use the original design file for exact values.
Create a full color palette using these colors
Create new paletteBalance alignment
- Consistent alignment of elements in all variants.
- Weight of elements feels even.
- Some negative space around the drop (in the E) feels slightly cramped.
Inspect spacing with the guide. Optical balance may differ from geometric centering.
Scalability
- Logo variants offer scalable options.
- Simple main forms hold up in one color.
- Thin internal lines and detail in the water drop/splash could be lost at small sizes.
Compare the detail at different sizes. Labels show the full image dimensions.
Misinterpretations
- All visuals clearly reference water/cleanliness.
Symbol & text fit
- Mark and wordmark are fully integrated with clear visual relationship.
Black & white
Does the shape still work without color?
These tests are available only for logos uploaded in vector (SVG) format.
Background contrast
Find the surfaces where your logo stays clear.
These tests are available only for logos uploaded in vector (SVG) format.
Blur & silhouette
A 3px blur softens fine details so you can check whether the overall shape stays recognizable. If key gaps close or elements merge, the logo may rely too heavily on detail.
These tests are available only for logos uploaded in vector (SVG) format.
Try your own review
Review my logo
Wondering how your logo performs?
Get a clear logo score, key risks, and priority fix ideas before your client or audience sees it.
Keep exploring
