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Logo score
Logo review of
Avex Water Purification
Strong concept and industry fit. Address detail and spacing before final rollout.
Legibility
Originality
Misread
Balance
Scale
Action plan
What to fix first
The most important fixes to handle before polishing the full presentation.
1
Simplify or bolden the water drop and splash details for better performance at small sizes.
High priorityFine details in icon may get lost or appear blurry in small-scale or low-resolution uses.
Impact: Improves Scalability For Diverse Applications. · Effort: Medium
2
Optimize negative space around the 'E' and water drop for better balance.
Medium priorityCurrent negative space could be more visually comfortable; minor spacing adjustments needed.
Impact: Enhances Overall Polish And Recognizability. · Effort: Low
Detailed review
Logo performance breakdown
Legibility
Text is clear and bold. Good contrast between text and background.
Geometric cuts in some variants may hinder instant clarity, especially at small sizes.
Originality
Incorporates water symbolism with a creative drop. Custom geometric letter construction.
Water drop in 'E' is a common approach in the water industry; could be viewed as somewhat expected.
Color harmony
Blue palette fits the industry and is visually cohesive. Text maintains legibility on both dark and light backgrounds.
Too many blue tints in one variant could reduce simplicity.
Cerulean Blue
#035EA8
Picton Blue
#3CB9FC
White
#FFFFFF
Black
#000000
Your palette is close. Refine the color roles and combinations before updating the logo.
Build brand colorsBalance alignment
Consistent alignment of elements in all variants. Weight of elements feels even.
Some negative space around the drop (in the E) feels slightly cramped.
Scalability
Logo variants offer scalable options. Simple main forms hold up in one color.
Thin internal lines and detail in the water drop/splash could be lost at small sizes.
200x250 px
100×125 px
50×62 px
Misinterpretations
All visuals clearly reference water/cleanliness.
Logo structure & brief match
Mark and wordmark are fully integrated with clear visual relationship.
Industry: The water drop and cool blue palette directly support a water purification/cleanliness brand.
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