Logo is compelling and thematic for the audience, but needs simplification and hierarchy refinement before broad rollout, especially for digital/print flexibility and small sizes.
Focus on the changes that matter. Keep what makes the logo work.
Current crest detail blurs and text loses clarity below medium size.
Logo will scale to digital/small uses, increase readability, and avoid detail loss.
Secondary text is currently weak and blends into the ornate background at distance.
Overall readability and sub-brand recall will improve significantly.
Crest composition and academic elements convey professionalism and focus. Pirate motif fosters engagement and memorability for younger audience, but potential clarity trade-off with detail.
Book and caduceus clearly reference science/biology. Heavy ornamentation may compete with message of 'simplifying' content.
Estimated colors. Use the original design file for exact values.
Create a full color palette using these colors
Create new palette
Inspect spacing with the guide. Optical balance may differ from geometric centering.
Compare the detail at different sizes. Labels show the full image dimensions.
Does the shape still work without color?
These tests are available only for logos uploaded in vector (SVG) format.
Find the surfaces where your logo stays clear.
These tests are available only for logos uploaded in vector (SVG) format.
A 3px blur softens fine details so you can check whether the overall shape stays recognizable. If key gaps close or elements merge, the logo may rely too heavily on detail.
These tests are available only for logos uploaded in vector (SVG) format.
Get a clear logo score, key risks, and priority fix ideas before your client or audience sees it.
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