Logo review of BOTTLED UP 7 FERMENTED TEA

Legibility

Text is bold and high-contrast against the white background.
Font choice is modern and clear with strong letterforms.

The green text for 'BOTTLED UP 7' is slightly less prominent compared to the orange 'FERMENTED TEA', potentially affecting hierarchy.

Scalability versatility

Simple shapes allow for decent scalability.
Logo can be recognizable at moderate and large sizes like signage or product labels.

Thin space separating colored segments may close up in smaller formats.
Complex color blocking could lose detail and clarity as a small app icon or embroidery.

Balance alignment

Logo is generally centered and organized.

The color split in the icon is visually heavy on the right and bottom, creating slight imbalance versus the left.
Text alignment between 'BOTTLED UP 7' and 'FERMENTED TEA' could be stronger; their horizontal spacings feel mismatched.

Originality

Uses color blocking and abstract shapes to form B and 7, which is thematically connected to the brand.

The icon feels a bit generic for a beverage brand and doesn’t instantly communicate tea or fermentation.
Color split is a common approach in logo design, which may reduce distinctiveness.

Logomark wordmark fit

Color palette from the icon is reflected in the wordmark for cohesion.

Monogram style feels heavier compared to the relatively straightforward text. Visual weight could be harmonized further.

Aesthetic look

Modern simplicity and bold colors give energy and visibility.

Logo feels slightly busy with three high-contrast colors and a complex shape.
No clear visual association to tea or fermentation in the graphic.

Dual meaning and misinterpretations

No inappropriate or unintended symbols present.

Color harmony

Colors are vibrant and playful, potentially appealing to beverage consumers.

Three equal-intensity colors in the icon create a somewhat ‘patchwork’ feel; could be harmonized better.
Color palette is not inherently associated with fermented tea, risking irrelevant color selection.