Increase tagline weight or offer a responsive version without tagline for small sizes.
Tagline is currently difficult to read at reduced scale.
Improves readability and practical usage across contexts.
Logo score
BRANDBOAT BUILDING BRANDS THAT LEAD
A modern, distinctive combination mark with effective concept execution. Minor spacing and scalability tweaks will elevate it further.
Legibility
Originality
Balance
Scale
Your next steps
What to fix first
Focus on the changes that matter. Keep what makes the logo work.
Slightly increase spacing between icon and wordmark.
Reduces risk of crowding and improves balance.
Enhances clarity and overall professional finish.
Detailed review
Logo performance breakdown
—Not scored
Brief & logo match
Logo suggests motion, guidance, and leadership, aligning with branding and agency services.
Legibility
- Primary text is highly readable
- Contrasting colors between 'BRAND' and 'BOAT' reinforce division
- Tagline may lose readability at small sizes
Originality
- Letterform/boat integration is thoughtfully executed
- Nautical metaphors are moderately common in branding-related fields
Color harmony
- Blue and orange palette is complementary, energetic, and matches theme
Blue#00509B
Orange#FFA600
White#FFFFFF
Estimated colors. Use the original design file for exact values.
Create a full color palette using these colors
Create new paletteBalance alignment
- Logo is well-aligned with balanced distribution between icon and text
- Visual weight of monogram and wordmark is harmonious
- Slightly more breathing room between icon and wordmark could enhance clarity
Inspect spacing with the guide. Optical balance may differ from geometric centering.
Scalability
- Monogram is compact and can work as a standalone mark
- Clean forms scale effectively
- Tagline will not hold up at small sizes
Misinterpretations
- Boat and letterform are clear and purposeful
Symbol & text fit
- Visual integration of boat and 'B' echoes the 'BrandBoat' concept
- Mark and wordmark share a modern geometric style
Black & white
Does the shape still work without color?
These tests are available only for logos uploaded in vector (SVG) format.
Background contrast
Find the surfaces where your logo stays clear.
These tests are available only for logos uploaded in vector (SVG) format.
Blur & silhouette
A 3px blur softens fine details so you can check whether the overall shape stays recognizable. If key gaps close or elements merge, the logo may rely too heavily on detail.
These tests are available only for logos uploaded in vector (SVG) format.
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