Logo review of CHECK SEVEN GRAPHICS CO

Legibility

Text is in all caps and has good spacing, making it clear and easy to read.
High contrast between white typography and brown background ensures decipherability.

The word arrangement around the circle interrupts reading flow and feels awkward to scan at a glance.

Scalability versatility

Minimalist design ensures the symbol remains recognizable at small sizes.
Clear iconography within a circular badge format could work for product labels and stickers.

Text placed around the perimeter risks becoming illegible at smaller sizes or low-res applications.
Fine details in type could be lost in embroidery or tiny digital icons.

Balance alignment

Central positioning of the symbol inside the circle provides visual anchor.
Use of circular badge shape brings some cohesion.

Text alignment around the circular badge is uneven and disrupts harmonious visual flow.
Negative space between words and the edge of the circle is inconsistent.

Originality

Creative fusion of a check mark with the number seven is distinctive and memorable.
Original interpretation relevant to the company name.

Badge/circle layout and all-caps industrial font are somewhat common and not unique to design studios.

Logomark wordmark fit

The logomark meaningfully represents the business name, enhancing brand recall.
Symbol boldness complements the industrial font.

Type and symbol don’t feel completely unified—the wordmark placement feels like an afterthought around the symbol, creating separation instead of cohesion.

Aesthetic look

Color palette is cohesive and modern.
The visual weight of the graphic is strong and assertive.

Typography and shape combination feels retro but lacks finesse typical of high-end modern branding.
Crowded feeling from text placement reduces overall impact.

Dual meaning and misinterpretations

No problematic shapes or ambiguous symbolism detected.

Color harmony

Strict two-color system provides clarity and directness.
Good contrast between foreground (white) and background (brown).