CIGOGNE, DEPUIS 1929 logo review
3.9/5
Logo score

CIGOGNE, DEPUIS 1929

Review the detailed scores below to see what is working and what should be refined first.

Combination Mark Retro, Illustrative, Bold, Outlined Food & Beverage
4/5
Legibility
4/5
Originality
3/5
Balance
3/5
Scale
Detailed review

Logo performance breakdown

4/5

Legibility

  • CIGOGNE lettering is bold, readable, and well-contrasted against the white background.
  • The supporting text 'DEPUIS 1929' is cleanly placed and readable within the circle.
  • Shadow effect on the wordmark slightly reduces clarity at small sizes.
  • The narrow spacing in the supporting text inside the circle could be difficult to read when scaled down.
4/5

Originality

  • Unique stork illustration is uncommon and relevant to the name 'CIGOGNE'.
  • Retro illustrative style gives it character and specificity.
  • The circle + animal emblem approach is somewhat traditional and seen in legacy food brands.
  • No clever use of negative space or integrated letterforms.
4/5

Color harmony

  • Consistent use of navy, orange, and white is visually pleasant and recognizable.
  • High contrast ensures visibility.
  • Orange background within the circle may clash with certain backgrounds if used out of context.
  • Bold orange can feel overpowering if not balanced in all brand materials.
Orange#FF6600
White#FFFFFF
Dark Blue#1A237E

Estimated colors. Use the original design file for exact values.

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3/5

Balance alignment

  • Circular frame provides a sense of containment and balance.
  • The stork and text are centered to each other.
  • The stork's beak and legs break out of the circle and off-center slightly, making the composition feel unbalanced.
  • The drop shadow of the wordmark adds visual weight to the bottom, disrupting the vertical harmony.
Uploaded logoAlignment guide overlay

Inspect spacing with the guide. Optical balance may differ from geometric centering.

3/5

Scalability

  • The main stork symbol is simple enough at moderate sizes and stands out.
  • Can work well on print packaging or mid-sized signage.
  • Illustrated detail in wings and small text inside the circle will be lost on small sizes like favicons or embroidery.
  • Drop shadow and thick outlining may cause issues at miniature scale.
5/5

Misinterpretations

  • No inappropriate or misleading symbols. Stork is clear and benign.
4/5

Symbol & text fit

  • Color and outline styles between bird illustration and wordmark match well.
  • Circle acts as visual anchor for both elements.
  • Relative sizing could be refined—the wordmark feels heavy in relation to the contained logo above.

Black & white

Does the shape still work without color?

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Background contrast

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Blur & silhouette

A 3px blur softens fine details so you can check whether the overall shape stays recognizable. If key gaps close or elements merge, the logo may rely too heavily on detail.

These tests are available only for logos uploaded in vector (SVG) format.

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