Logo review of Corner Cup

Legibility

The text is generally readable in both serif and bold sans-serif versions.
High contrast between text and background.

The 'o' replaced by the cup icon slightly disrupts reading flow in the serif version.
The detailed steam lines within the icon could become hard to distinguish at smaller sizes.

Scalability versatility

Simple cup icon is distinguishable at medium to large sizes.
Logo can be used both with and without the text, making it somewhat versatile.

Steamed detail in icon may be lost on small-scale formats like favicons, pins, or embroidery.
Serif text is less robust than the sans-serif text and may lose clarity in smaller applications.

Balance alignment

Second version (bold sans-serif) has more visual harmony between icon and wordmark.
Logo is horizontally aligned in both variations.

First version disrupts natural letter spacing and balance by substituting the 'o' with a relatively heavy logomark.
Icon size is slightly inconsistent between the two treatments, causing a visual imbalance.

Originality

Using a coffee cup as an 'o' is contextually relevant.

Coffee cup icon is overused and generic in the cafe/coffee shop industry.
No notable creative twist or unique integration beyond swapping the letter.

Logomark wordmark fit

On the sans-serif version, icon and wordmark are more stylistically aligned.
Color palette is consistent across both parts of the logo.

Serif version shows a stylistic disconnect between traditional serif type and the bold, minimal cup icon.
Cup logomark draws disproportionate attention in the serif variation, overpowering the delicate type.

Aesthetic look

Clean color palette feels warm and appropriate for a coffee-related brand.
Second version offers an inviting and modern appearance.

Serif version feels visually uneven due to the icon substitution.
Neither version feels highly distinctive or premium.

Dual meaning and misinterpretations

No evident misinterpretations or inappropriate shapes.

Color harmony

Limited palette enhances warmth and brand cohesion.
Contrast between brown and black is visually pleasing and contextually appropriate.

Minor issue: The black cup circle is quite stark compared to the softer brown tones—could be gentler.