Logo review of FARM2CITY, Innovation meets tradition

Legibility

Main text FARM2CITY is clear, bold, and easy to read.
Tagline is small but still legible due to sufficient spacing and font choice.

Scalability versatility

Minimalistic symbol ensures some level of scalability.
Would hold up well on larger marketing material and digital applications.

Thin outline and small windows on the building may become unclear or disappear at favicon or embroidery scale.
Leaf detail may become indistinct on very small prints.

Balance alignment

Logo is generally vertically balanced and symbol is centered above the text.
Clear separation between icon and wordmark.

Proportion of the icon compared to text is slightly large, especially given its visual weight.
Tagline feels too spaced from the main brand name, weakening typographic hierarchy.

Originality

Attempts to combine urban (building) and nature (leaf) elements.

Symbol unintentionally resembles an offensive hand gesture (middle finger up), which may lead to inappropriate interpretation.
Building-with-leaf motif is generic within eco/agritech sectors and lacks distinctiveness.

Logomark wordmark fit

Both logomark and wordmark are minimalistic and modern, suited for a contemporary brand.

Disconnection in visual harmony between the organic leaf/detail and the geometric wordmark typesetting.
The wordmark's sharp, neutral sans-serif feels cold compared to the friendly symbol outline.

Aesthetic look

Minimal color palette and clean outline add modernity.

Unintentional obscene gesture makes the visual unpleasant and jarring.
Overall appearance could be seen as amateurish due to awkward form integration and symbol proportions.
Outlined style lacks visual punch or memorability.

Dual meaning and misinterpretations

The main symbol looks strikingly similar to a hand showing the middle finger, which is highly inappropriate and may offend viewers or clients.

Color harmony

Color scheme of green and blue fits the agricultural/urban fusion concept and is visually pleasing.
Appropriate contrast between icon, text, and background.