Increase visual uniqueness of the mark (subtle tweak, detail, or integrated motif)
The mark's current geometric abstraction is generic and could be differentiated.
Improves memorability and helps with trademark protection.
Logo score
Logo review of
Fersil Uniformes
Strong, professional logo with excellent clarity and solid color use; a bit more uniqueness in the mark would make it exceptional.
Legibility
Originality
Misread
Balance
Scale
Your next steps
What to fix first
Focus on the changes that matter. Keep what makes the logo work.
Test the mark at small sizes and consider slightly bolder central lines
Thin lines may not translate well in embroidery or small digital uses.
Improves small-scale reproduction, especially on garment tags and stitched forms.
Detailed review
Logo performance breakdown
—Not scored
Brief & logo match
From the original review- Industry Relevance
The logo feels appropriate for a uniforms company, conveying organization and trust.
- Professionalism
Design communicates reliability, suitable for B2B or B2C uniform suppliers.
Legibility
- Wordmark is bold, clear, and highly readable.
Originality
- Symmetrical pattern suggests some uniqueness.
- Geometric marks like this are somewhat common, so distinctiveness could be improved.
Color harmony
- Brown and blue contrast well and convey reliability and professionalism.
- Palette is somewhat restrained; an accent color could provide more vibrancy.
Brown#84451B
Dark Blue#234151
Estimated colors. Use the original design file for exact values.
Create a full color palette using these colors
Create new paletteBalance alignment
- Good proportion between mark and wordmark.
- Mark is visually balanced and well-aligned to the left of text.
- Slight left-heavy feel due to the boldness of the mark next to the lighter-weight text below 'FERSIL'.
Inspect spacing with the guide. Optical balance may differ from geometric centering.
Scalability
- Simple geometric shapes and clean type ensure readability at smaller sizes.
- Thin lines in the symbol may lose clarity at very small scales.
Compare the detail at different sizes. Labels show the full image dimensions.
Misinterpretations
- No plausible negative or confusing interpretations.
Symbol & text fit
- Mark and wordmark share a modern and robust aesthetic.
- The connection to 'uniforms' is abstract and could be more direct.
Black & white
Does the shape still work without color?
Preparing artwork...
Background contrast
Find the surfaces where your logo stays clear.
Estimated contrast—
Compare the mark and lettering on each surface.
Shows the lower-contrast areas of the logo (5th percentile). Tiny details may have lower contrast. Good ≥ 4.5:1 · Medium ≥ 3:1 · Bad < 3:1. A visual guide, not an accessibility rating.
Blur & silhouette
A 3px blur softens fine details so you can check whether the overall shape stays recognizable. If key gaps close or elements merge, the logo may rely too heavily on detail.
Look for clear separation between shapes and a distinctive outline.
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