FLOO logo review
4.4/5
Logo score

FLOO

Distinctive, conceptually relevant, and visually appealing logo that aligns very well with the provided brand values and brief.

Wordmark Bold, Geometric, Modern Finance/technology
4.5/5
Legibility
4.5/5
Originality
4.5/5
Balance
4/5
Scale
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What to fix first

Focus on the changes that matter. Keep what makes the logo work.

1

Fine-tune inner spacing around the infinity symbol for extreme small-size clarity.

Medium priority Medium effort

Increases usable logo range with minimal risk of visual breakdown.

Improves versatility and ensures no detail clogs at reduced sizes.

Detailed review

Logo performance breakdown

Not scored

Brief & logo match

Infinity integration and rounded geometries present a fluid, intelligent, and organized impression.

4.5/5

Legibility

  • Clear, readable sans-serif letters despite creative integration.
  • Infinity symbol still reads as 'OO'.
  • Slightly unconventional 'OO' shape may cause a momentary pause for new viewers.
4.5/5

Originality

  • Integration of infinity into the wordmark is distinctive and memorable.
  • Infinity as a motif is not new, but well-executed here.
4/5

Color harmony

  • On-trend, fresh green conveys a youthful and premium feel.
  • Black text contrasts well for maximum clarity.
  • Could benefit from exploring a secondary accent or subtle gradient for added premium feel.
Medium Aquamarine#2DE3A0
Black#191919

Estimated colors. Use the original design file for exact values.

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4.5/5

Balance alignment

  • Optically balanced and well-centered composition.
  • Infinity symbol creates a unique rhythm.
  • OO/infinity connection introduces a mild visual contrast but is intentional.
Uploaded logoAlignment guide overlay

Inspect spacing with the guide. Optical balance may differ from geometric centering.

4/5

Scalability

  • Bold forms and high contrast ensure good visibility at small sizes.
  • Tight inner spacing of the infinity symbol could potentially fill in when very small.
5/5

Misinterpretations

  • Infinity symbol is universally positive and not ambiguous here.
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