Logo review of FRUJU

Legibility

The main wordmark 'FRUJU' is readable, uses clear sans-serif letterforms.
Letter spacing is adequate, and the playful arc arrangement is intentional for brand personality.

Curved arrangement (leftmost example) slightly compromises readability, especially if reduced.
Smile element underlines can create momentary ambiguity between letter 'U' and the smile.

Scalability versatility

Central logo (text with smile underline) scales relatively well for most applications.
Cartoon fruit can work on packaging, stickers, digital, and merchandise.

Detailed cartoon fruit (leftmost) may not render well at small sizes (business cards, favicons, embroidery), losing facial features.
Curved and stacked orientations may reduce versatility for horizontal or vertical lockups.
Logo suite is shown, but some icons rely on color/shape heavily for legibility.

Balance alignment

Centrally aligned wordmark is well-balanced.
Elements are consistently spaced.

Curved lockup (leftmost) makes the logo feel tilted and less stable.
Pairing face and text can feel visually heavy on one side when the icon is present.

Originality

Smiling mouth U and anthropomorphic fruit is charming and fun.
Cartoon execution is playful and helps brand distinction in the food space.

Anthropomorphic fruit is a familiar trope in kids’/food branding.
No strong out-of-the-box concept—reliance on recognizable motifs.

Logomark wordmark fit

Wordmark and fruit icon share a playful style and personality.
Color usage is consistent.

Aesthetic look

Clean, cheerful, and playful aesthetic that fits the industry.
Rounded letterforms and fun facial iconography attract a young or family demographic.

Complex facial details may be visually busy in miniature or print formats.
Some redundancy with multiple icons/lockups shown.

Dual meaning and misinterpretations

No inappropriate dual meanings detected.
Smiling mouth U and fruit references are clear.

Color harmony

Color choices are bold yet harmonious, evoking freshness and fruit associations.
Limited, purposeful palette.

High contrast between black and lighter background/fruit—could be jarring if not carefully managed.