Fruju

Legibility

The main wordmark 'FRUJU' is readable, uses clear sans-serif letterforms.
Letter spacing is adequate, and the playful arc arrangement is intentional for brand personality.

Curved arrangement (leftmost example) slightly compromises readability, especially if reduced.
Smile element underlines can create momentary ambiguity between letter 'U' and the smile.

Originality

Smiling mouth U and anthropomorphic fruit is charming and fun.
Cartoon execution is playful and helps brand distinction in the food space.

Anthropomorphic fruit is a familiar trope in kids’/food branding.
No strong out-of-the-box concept—reliance on recognizable motifs.

Color harmony

Color choices are bold yet harmonious, evoking freshness and fruit associations.
Limited, purposeful palette.

High contrast between black and lighter background/fruit—could be jarring if not carefully managed.

Balance alignment

Centrally aligned wordmark is well-balanced.
Elements are consistently spaced.

Curved lockup (leftmost) makes the logo feel tilted and less stable.
Pairing face and text can feel visually heavy on one side when the icon is present.

Scalability

Central logo (text with smile underline) scales relatively well for most applications.
Cartoon fruit can work on packaging, stickers, digital, and merchandise.

Detailed cartoon fruit (leftmost) may not render well at small sizes (business cards, favicons, embroidery), losing facial features.
Curved and stacked orientations may reduce versatility for horizontal or vertical lockups.
Logo suite is shown, but some icons rely on color/shape heavily for legibility.

Misinterpretations

No inappropriate dual meanings detected.
Smiling mouth U and fruit references are clear.