Legibility
- All text is clear and easily readable.
- Contrast between white text and blue background is excellent.
Logo score
INFORMA TECHA
Review the detailed scores below to see what is working and what should be refined first.
Legibility
Originality
Balance
Scale
Detailed review
Logo performance breakdown
Originality
- Creative geometric motif gives a unique edge.
- Interwoven lines and central star avoid overused industry clichés.
- Diamond/central sun pattern is moderately common, especially in tech and consulting sectors.
- Could push the symbolism further for more distinctiveness.
Color harmony
- Strong contrast, vibrant and professional blue dominates.
- Limited and consistent palette; blue, white, and yellow are harmonious.
Blue#1944B9
White#FFFFFF
Yellow#FFC93A
Estimated colors. Use the original design file for exact values.
Create a full color palette using these colors
Create new paletteBalance alignment
- Generally good symmetry between logomark and wordmark.
- Text is center-aligned with the symbol for a cohesive look.
- The thinness of 'TECHA' versus the bold 'INFORMA' introduces a slight imbalance in hierarchy.
- The logomark feels visually heavier due to its complexity versus the text.
Inspect spacing with the guide. Optical balance may differ from geometric centering.
Scalability
- Works well on signage, websites, and print materials.
- Logomark can stand alone if needed.
- Logo mark has fine details and interwoven lines that may lose clarity at very small sizes (e.g., favicons, embroidery).
- Yellow central icon might become indistinguishable at small scales.
Misinterpretations
- No obvious inappropriate or accidental misinterpretations.
Symbol & text fit
- Logomark and wordmark styles are generally modern and geometric.
- Color palette is harmonious between symbol and type.
- Slight mismatch in text weights—'TECHA' feels light alongside the complex, bold logomark.
- Visual emphasis leans more to the symbol than the brand name.
Try your own review
Review my logo
Wondering how your logo performs?
Get a clear logo score, key risks, and priority fix ideas before your client or audience sees it.
Keep exploring
