Logo review of INNER SHIFT

Legibility

Text is bold, uppercase, and highly readable
Strong contrast ensures clarity on both light and dark backgrounds

Scalability versatility

Bold lines and simple forms aid scalability for most uses
Works well on large-format signage and social media profiles

Makeup brush detail within the 'S' may be less obvious on very small scales such as favicons or embroidery

Balance alignment

Centering of the large 'S' creates a focal point and a strong axis
Wordmark elements are cohesively arranged with the symbol

The oversized 'S' creates a slight imbalance compared to the rest of the wordmark, potentially overpowering the rest of the text

Originality

Smart integration of the makeup brush within the 'S' adds unique character
Distinct visual that communicates the industry

Big monogram letter with embedded tool is a recognizable concept in the beauty sector, so the execution is original but the core idea is not entirely fresh

Logomark wordmark fit

Logomark and wordmark share bold, sans-serif qualities with matching line weights and style
Integrated 'S' connects wordmark and icon seamlessly

Proportion difference between 'S' and the rest of the letters may create a visual disconnect in certain applications

Aesthetic look

Bold minimalism is visually impactful and modern
Stylistic execution aligns with current beauty trends

Feeling of heaviness from the large 'S' could detract from elegance

Dual meaning and misinterpretations

Makeup brush is clearly interpreted and connects intuitively with the brand message

Color harmony

Simple black & white palette is timeless and ensures versatility across all platforms
Strong contrast underscores the logo's clarity and adaptability