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Logo score
Logo review of
Kouii Minyak Kemiri Murni
Solid foundation and concept, but overused graphic tropes and minor execution issues hold back uniqueness and polish.
Objective AI feedback. Your creative decision.
Legibility
Originality
Misread
Balance
Scale
Action plan
What to fix first
The most important fixes to handle before polishing the full presentation.
1
Tighten letter spacing and clarify leaf flourishes for better readability and scaling
High priorityThe current script/leaf construction is slightly crowded, affecting quick recognition and scalability.
Impact: Improves Brand Clarity And Logo Effectiveness Across Sizes · Effort: Medium
2
Integrate the oil drop more seamlessly with the wordmark or consider simplifying it
Medium priorityThe oil drop is currently a side element rather than feeling fully connected to the primary wordmark.
Impact: Reduces Visual Clutter And Strengthens Holistic Impression · Effort: Medium
Detailed review
Logo performance breakdown
Legibility
"kouii" is quite readable in the script style Supporting text is clear
Script font is a bit crowded, especially around 'u' and 'i' Leaf accents slightly interfere with quick reading
Originality
Leaf and oil drop additions support the product theme
Script with leaves and droplets is a common approach in natural product branding
Color harmony
Shades of green reinforce natural message Brown/yellow oil drop adds differentiation
Palette is expected for category Contrast between dark background and tagline could be stronger
Green
#4C7C2B
Dark Green
#1D2E13
Light Brown
#F5C16C
White
#FFFFFF
Your palette is close. Refine the color roles and combinations before updating the logo.
Build brand colorsBalance alignment
Elements are generally well-proportioned Tagline sits clearly below the wordmark
Leaf flourishes add some visual heaviness to the top Oil drop feels visually tacked on rather than integrated
Scalability
Relatively simple forms
Leaf shapes and oil drop could lose detail at very small sizes Script weight might blend together if reduced
200x250 px
100×125 px
50×62 px
Misinterpretations
No clear alternative readings or problematic shapes
Logo structure & brief match
Leaves and oil drop tie thematically to main wordmark
Oil drop mark feels visually separate rather than holistic
Category Relevance: Clearly communicates plant-based or natural oil product
Product Differentiation: Oil drop and leaf are common but do relate directly to the product
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