Tighten letter spacing and clarify leaf flourishes for better readability and scaling
The current script/leaf construction is slightly crowded, affecting quick recognition and scalability.
Improves brand clarity and logo effectiveness across sizes
Logo score
Logo review of
Kouii Minyak Kemiri Murni
Solid foundation and concept, but overused graphic tropes and minor execution issues hold back uniqueness and polish.
Legibility
Originality
Misread
Balance
Scale
Your next steps
What to fix first
Focus on the changes that matter. Keep what makes the logo work.
Integrate the oil drop more seamlessly with the wordmark or consider simplifying it
The oil drop is currently a side element rather than feeling fully connected to the primary wordmark.
Reduces visual clutter and strengthens holistic impression
Detailed review
Logo performance breakdown
—Not scored
Brief & logo match
From the original review- Category Relevance
Clearly communicates plant-based or natural oil product
- Product Differentiation
Oil drop and leaf are common but do relate directly to the product
Legibility
- "kouii" is quite readable in the script style
- Supporting text is clear
- Script font is a bit crowded, especially around 'u' and 'i'
- Leaf accents slightly interfere with quick reading
Originality
- Leaf and oil drop additions support the product theme
- Script with leaves and droplets is a common approach in natural product branding
Color harmony
- Shades of green reinforce natural message
- Brown/yellow oil drop adds differentiation
- Palette is expected for category
- Contrast between dark background and tagline could be stronger
Green#4C7C2B
Dark Green#1D2E13
Light Brown#F5C16C
White#FFFFFF
Estimated colors. Use the original design file for exact values.
Create a full color palette using these colors
Create new paletteBalance alignment
- Elements are generally well-proportioned
- Tagline sits clearly below the wordmark
- Leaf flourishes add some visual heaviness to the top
- Oil drop feels visually tacked on rather than integrated
Inspect spacing with the guide. Optical balance may differ from geometric centering.
Scalability
- Relatively simple forms
- Leaf shapes and oil drop could lose detail at very small sizes
- Script weight might blend together if reduced
Compare the detail at different sizes. Labels show the full image dimensions.
Misinterpretations
- No clear alternative readings or problematic shapes
Symbol & text fit
- Leaves and oil drop tie thematically to main wordmark
- Oil drop mark feels visually separate rather than holistic
Black & white
Does the shape still work without color?
These tests are available only for logos uploaded in vector (SVG) format.
Background contrast
Find the surfaces where your logo stays clear.
These tests are available only for logos uploaded in vector (SVG) format.
Blur & silhouette
A 3px blur softens fine details so you can check whether the overall shape stays recognizable. If key gaps close or elements merge, the logo may rely too heavily on detail.
These tests are available only for logos uploaded in vector (SVG) format.
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