Logo review of MOCHISIMO

Legibility

Main text is generally readable.
Contrast between dark brown and pink shades aids recognition.

Soft, playful letters cause 'M' and 'O' in pink to be slightly less clear on smaller sizes.
Spacing is tight between elements, risking confusion at smaller scales.

Scalability versatility

Simple shape without intricate details aids recognition at moderate sizes.
Bold, chunky letterforms stand out well for most use cases.

Thin accent marks and small word 'CHI' may disappear or blur at very small sizes, such as on favicons or embroidery.
The varied letter sizing and overlapping lines could be difficult to reproduce in monochrome or single-color print applications.

Balance alignment

Centered overall composition appears visually contained.
The oval and accent marks help group text.

Uneven weight distribution due to the pink 'M' and 'M' in different size and bolder than other letters.
Top-right accent marks feel disconnected and are not mirrored elsewhere in the design.

Originality

Playful custom letterforms, especially with the mochi-shaped 'M', are distinctive.
Fun integration of hand-drawn elements.

Hand-drawn, playful food logo style is increasingly common in dessert branding.
No breakthrough dual-meaning or unexpected twist in the illustration.

Logomark wordmark fit

Logosymbol and wordmark feel coherent through color and style.
Hand-drawn feeling is carried across all elements.

Relative sizing between 'CHI', 'MO' and large letters creates slight imbalance.

Aesthetic look

Warm, inviting colors and playful forms are visually appealing.
Hand-drawn style feels genuine.

Slight busy-ness from overlapping letters, accent marks, and multiple font styles.

Dual meaning and misinterpretations

No inappropriate dual meanings or visual confusion on first glance.

Color harmony

Color palette is harmonized—warm tones and pink convey sweetness and fun.
Good contrast between letters and background.