Simplify or refine the orange swoosh element to ensure clarity and reduce visual clutter at smaller sizes.
Current effect may blur or distract from the main symbol, especially in small/monochrome uses.
Improves scalability and professional polish.
Strong direction for a creative agency, but requires refinement for optimal performance and memorability.
Focus on the changes that matter. Keep what makes the logo work.
Current effect may blur or distract from the main symbol, especially in small/monochrome uses.
Improves scalability and professional polish.
Current pen-lightbulb motif is widely used; subtle uniqueness would elevate brand distinction.
Prevents generic look in a crowded field and strengthens memorability.
Pen-nib and lightbulb fusion with energetic swoosh is directly relevant for a creative advertising/marketing agency.
Estimated colors. Use the original design file for exact values.
Create a full color palette using these colors
Create new palette

Inspect spacing with the guide. Optical balance may differ from geometric centering.



Compare the detail at different sizes. Labels show the full image dimensions.
Does the shape still work without color?
Find the surfaces where your logo stays clear.
A 3px blur softens fine details so you can check whether the overall shape stays recognizable. If key gaps close or elements merge, the logo may rely too heavily on detail.
Get a clear logo score, key risks, and priority fix ideas before your client or audience sees it.
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