Legibility
- Wordmark is clean and readable.
- Typeface is modern and has good spacing between letters.
- Accent color above 'i' may be slightly distracting at smaller sizes.
Logo score
Logo review of
Primora
Review the detailed scores below to see what is working and what should be refined first.
Legibility
Originality
Misread
Balance
Scale
Detailed review
Logo performance breakdown
Originality
- Forward arrow effect adds a dynamic touch and the custom accent on the 'i' is a subtle unique element.
- Arrow motifs made from blocks or parallelograms are common in technology branding and lack significant innovation.
Color harmony
- Color choices are harmonious with strong contrast for visibility.
- Accent color provides energy without overwhelming the design.
Spring Green#19FF91
Black#000000
White#FFFFFF
Estimated colors. Use the original design file for exact values.
Create a full color palette using these colors
Create new paletteBalance alignment
- Strong horizontal alignment and visual balance between symbol and text.
- White space between mark and wordmark is well-proportioned.
Inspect spacing with the guide. Optical balance may differ from geometric centering.
Scalability
- Simple shapes and clear typography enhance scalability.
- Works well in digital applications and large formats like signage or billboards.
- Details like the small green accent above 'i' may not translate well to very small formats such as app icons or embroidery.
Compare the detail at different sizes. Labels show the full image dimensions.
Misinterpretations
- No accidental inappropriate or misleading imagery present.
Symbol & text fit
- Mark and wordmark share a clean, modern aesthetic, complementing each other visually.
- The color accent in the symbol does not directly connect with the wordmark apart from the 'i', which feels disconnected from the geometric mark.
Black & white
Does the shape still work without color?
These tests are available only for logos uploaded in vector (SVG) format.
Background contrast
Find the surfaces where your logo stays clear.
These tests are available only for logos uploaded in vector (SVG) format.
Blur & silhouette
A 3px blur softens fine details so you can check whether the overall shape stays recognizable. If key gaps close or elements merge, the logo may rely too heavily on detail.
These tests are available only for logos uploaded in vector (SVG) format.
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