Enhance mark clarity for very small applications (simplify sketch details if shrinking)
Some fine lines could blur when printing or online at small sizes.
Improves scalability for broader usage
Logo score
ROK18 DESIGNS
A strong, polished logo with industry-appropriate symbolism, clear text, and harmonious color use. Minor refinements to uniqueness and fine detail scaling would maximize effectiveness.
Legibility
Originality
Balance
Scale
Your next steps
What to fix first
Focus on the changes that matter. Keep what makes the logo work.
Explore further differentiation in symbol (unique angles, less common home shape)
Current house/drafting hybrid is conventional for industry.
Increases originality and brand recognition
Detailed review
Logo performance breakdown
—Not scored
Brief & logo match
Strong connection to architecture and design through visual metaphor and drafting lines.
Legibility
- All text is clear and readable at a glance
- Good font hierarchy for 'ROK18' and 'DESIGNS'
Originality
- Integration of architectural elements is relevant
- House motif with drafting lines is somewhat common in the field
Color harmony
- Green and taupe palette is professional and relevant
- Palette is safe but not highly distinctive
Persian Green#229A92
Taupe#BCA47A
Gunmetal#2D2D2B
Estimated colors. Use the original design file for exact values.
Create a full color palette using these colors
Create new paletteBalance alignment
- Good horizontal centering and integration between mark and type
- Sketch elements slightly imbalance the top visually
Inspect spacing with the guide. Optical balance may differ from geometric centering.
Scalability
- Mark and wordmark retain clarity at smaller sizes
- Sketch lines and pencil detail may blur at very small scales
Misinterpretations
- No negative or confusing alternate readings
Symbol & text fit
- Mark closely matches architecture theme and company name
- Visual styles are aligned, but mark is slightly more illustrative than the geometric wordmark
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