Legibility
- The 'Sanlam' text is rendered in a clean, sans-serif typeface that is highly legible.
- Excellent contrast between text and background, ensuring visibility.
Logo score
Sanlam
Review the detailed scores below to see what is working and what should be refined first.
Legibility
Originality
Balance
Scale
Detailed review
Logo performance breakdown
Originality
- The geometric human figure is a distinctive and thoughtful representation, not commonplace in the financial sector.
- Effective use of negative space adds uniqueness.
- Abstract human figures in geometric forms are not entirely unique to this industry, though the execution here is elevated.
Color harmony
- Use of a single blue shade creates a cohesive and professional impression.
- Good contrast with the white background.
Blue#009FE3
White#FFFFFF
Estimated colors. Use the original design file for exact values.
Create a full color palette using these colors
Create new paletteBalance alignment
- Symbol and wordmark are well aligned, with appropriate spacing.
- The weight and proportion of the symbol match the thickness of the font.
Inspect spacing with the guide. Optical balance may differ from geometric centering.
Scalability
- Simple and bold lines make the logo mark easy to scale for various sizes such as business cards and billboards.
- Clean design ensures it works well in both digital and print formats.
- The intricate negative space of the human figure could lose clarity at extremely small sizes, such as in favicons or small app icons.
Misinterpretations
- No inappropriate, suggestive, or misleading symbols detected.
Symbol & text fit
- The style and color of the wordmark and logomark match perfectly, fostering a unified brand identity.
Black & white
Does the shape still work without color?
These tests are available only for logos uploaded in vector (SVG) format.
Background contrast
Find the surfaces where your logo stays clear.
These tests are available only for logos uploaded in vector (SVG) format.
Blur & silhouette
A 3px blur softens fine details so you can check whether the overall shape stays recognizable. If key gaps close or elements merge, the logo may rely too heavily on detail.
These tests are available only for logos uploaded in vector (SVG) format.
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