Legibility
- Text 'Smart' is clear, bold, and highly readable.
- Good contrast between text and background.
Logo score
Logo review of
Smart
Review the detailed scores below to see what is working and what should be refined first.
Legibility
Originality
Misread
Balance
Scale
Detailed review
Logo performance breakdown
Originality
- Clever merging of airplane and ticket icon offers a relevant, industry-specific twist.
- Both airplane and ticket icons are generic travel motifs widely used; little distinctive flair beyond combination.
Color harmony
- Uses a simple two-color scheme, ensuring visual coherence.
- High contrast between the logo elements and the background.
Ebony Clay#324052
Geyser#C3C5C9
Estimated colors. Use the original design file for exact values.
Create a full color palette using these colors
Create new paletteBalance alignment
- Visual anchoring with the ticket and airplane merge is thoughtful.
- Horizontal layout helps with logo balance.
- Airplane and ticket form feel slightly disconnected visually.
- Logo feels left-heavy, the airplane tail dominates weight distribution.
Inspect spacing with the guide. Optical balance may differ from geometric centering.
Scalability
- Simple linework ensures good clarity when scaled down.
- Works well on business cards, websites, and app icons.
- Thin lines of airplane outline may lose detail on embroidery or very small prints.
Compare the detail at different sizes. Labels show the full image dimensions.
Misinterpretations
- No inappropriate or confusing shapes detected.
- Messaging is clear and on-brand for travel or ticketing.
Symbol & text fit
- Wordmark fits inside the ticket symbol for good integration.
- Styles of logomark and wordmark are consistent and modern.
- Relative size of the airplane vs. the wordmark could be better harmonized for visual unity.
Black & white
Does the shape still work without color?
These tests are available only for logos uploaded in vector (SVG) format.
Background contrast
Find the surfaces where your logo stays clear.
These tests are available only for logos uploaded in vector (SVG) format.
Blur & silhouette
A 3px blur softens fine details so you can check whether the overall shape stays recognizable. If key gaps close or elements merge, the logo may rely too heavily on detail.
These tests are available only for logos uploaded in vector (SVG) format.
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