Logo review of SNR Tech

Legibility

Main text 'SNR Te' is clear and easy to read.
Color contrast is strong between yellow, black, and white.

The stylized 'ch' blends into the circular symbol, making it difficult to distinguish, especially at smaller sizes.
Distorted letterforms in 'ch' reduce instant readability.

Scalability versatility

Simple color scheme helps maintain clarity across multiple applications.
Logo will work on light backgrounds.

Fine details and merging of icon with text ('ch' integration) will likely be lost or become illegible at small sizes (e.g., favicons, app icons, embroidery).
Abstract 'ch' will not reproduce well on small merchandise or digital avatars.

Balance alignment

Visual weight is centered, and the overall horizontal alignment is maintained.
Color split between 'SNR' and 'Tech' creates a logical division.

'ch' plus symbol is bulkier and disrupts typographic balance with rest of wordmark.
Circular element extends logo width and adds weight to one side, leading to right-heavy composition.

Originality

Clever use of letter integration with a symbol that references wireless/signal tech.
Abstract representation adds uniqueness compared to generic tech logos.

The stylization can be confusing to some viewers without context, and the concept of using signal lines is not fully unique in the tech industry.

Logomark wordmark fit

Symbol and letters are combined into one composition, showing an attempt at coherence.

The difference in boldness and style between the clean sans-serif wordmark and the highly abstract 'ch' symbol results in a mismatch of visual language.
'ch' symbol feels forced and disjointed from rest of text, impacting brand cohesion.

Aesthetic look

Modern and relevant color palette for a tech brand.
Clean, sans-serif font communicates modernity.

The integration of the icon in 'ch' feels forced and disrupts the smooth flow of the wordmark.
The right side becomes visually cluttered compared to the left, hindering overall aesthetic and making the design appear busy.

Dual meaning and misinterpretations

No inappropriate imagery or accidental negative symbolism detected.
Symbol clearly references wireless/signal tech.

Color harmony

Consistent, contemporary two-tone palette (yellow and black) that fits tech industry standards.
Strong contrast makes the logo pop without overwhelming the viewer.