Logo review of SOVA COFFEE

Legibility

Typography is bold and easily readable.
Good contrast between text and background.
Clear hierarchy with 'COFFEE' in a distinct color.

Scalability versatility

Owl and branch mark is simple enough for medium-scale uses like packaging and signage.
Text remains readable at smaller sizes.

Fine details in coffee branch and beans may get lost at small scales (e.g., favicon, embroidery).
Complexity in the split symbol could reduce clarity when reduced significantly.

Balance alignment

Vertical split creates dynamic symmetry.
Text sits neatly beside mark, with even spacing.

Left-weighted owl shape is visually heavier than the right-side branch, causing slight imbalance.

Originality

Creative dual representation—owl and coffee plant merge into a single emblem.
Distinct from typical coffee shop logos.

Dual imagery, while clever, is a familiar trope in coffee branding.

Logomark wordmark fit

Monogram and text share modern, minimal vibe.
Colors in mark are echoed in 'COFFEE' word for cohesion.

Aesthetic look

Stylish, modern, and unique aesthetic.
Limited color palette provides visual harmony.
Striking visual impact.

Split illustration may seem busy for some minimalistic applications.

Dual meaning and misinterpretations

No inappropriate or unintended symbols detected.

Color harmony

Color palette is minimal, cohesive, and relevant to the coffee theme.
Good balance between dark and warm tones.