Create a more original and distinctive symbol or integrate the cart icon with unique brand elements.
The current cart icon is generic and might blend with competitors.
Increases memorability and helps with long-term brand recognition.
Logo score
Logo review of
Super Marche Univers Plus
Clear and readable supermarket logo; generic mark and basic execution limit impact and memorability.
Legibility
Originality
Misread
Balance
Scale
Your next steps
What to fix first
Focus on the changes that matter. Keep what makes the logo work.
Adjust line weight for the oval and refine element spacing for better scalability and balance.
Thin outlines and loose vertical spacing reduce practical impact and polish.
Improves appearance at small sizes and overall professional finish.
Detailed review
Logo performance breakdown
—Not scored
Brief & logo match
From the original review- Retail/supermarket Clarity
Meets expectations with direct industry reference
- Memorability
Could be improved by using a more distinctive mark
Legibility
- Text is clear and easy to read
- Good font weights distinguish hierarchy
- Subhead in pink could pose contrast issues on pink-tinted backgrounds
Originality
- Direct symbol for industry clarity
- Shopping cart is generic and commonly used; lacks distinctive brand presence
Color harmony
- Pink and navy blue create decent contrast
- Palette feels corporate but not distinctive
Pink#EC228D
Navy Blue#181964
White#FFFFFF
Estimated colors. Use the original design file for exact values.
Create a full color palette using these colors
Create new paletteBalance alignment
- Text and icon are both centered within oval
- Clear separation of main and sub branding
- Vertical spacing between elements feels a bit loose
Inspect spacing with the guide. Optical balance may differ from geometric centering.
Scalability
- Simple forms and outline aid scalability
- Thin lines in the oval may get lost at small sizes
Compare the detail at different sizes. Labels show the full image dimensions.
Misinterpretations
- Icon and text are straightforward
Symbol & text fit
- Shopping cart visually connects to supermarket concept
- No unique integration between symbol and type
Black & white
Does the shape still work without color?
These tests are available only for logos uploaded in vector (SVG) format.
Background contrast
Find the surfaces where your logo stays clear.
These tests are available only for logos uploaded in vector (SVG) format.
Blur & silhouette
A 3px blur softens fine details so you can check whether the overall shape stays recognizable. If key gaps close or elements merge, the logo may rely too heavily on detail.
These tests are available only for logos uploaded in vector (SVG) format.
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