3.0 / 5

Logo score

Logo review of

Super Marche Univers Plus

Clear and readable supermarket logo; generic mark and basic execution limit impact and memorability.

Objective AI feedback. Your creative decision.

Combination Mark Retail, Simple, Outlined, Modern Sans-serif Supermarket

4/5

Legibility

2.5/5

Originality

4/5

Misread

3.5/5

Balance

3/5

Scale

Action plan

What to fix first

The most important fixes to handle before polishing the full presentation.

Create a more original and distinctive symbol or integrate the cart icon with unique brand elements.

High priority

The current cart icon is generic and might blend with competitors.

Impact: Increases Memorability And Helps With Long-term Brand Recognition. · Effort: Medium

Adjust line weight for the oval and refine element spacing for better scalability and balance.

Medium priority

Thin outlines and loose vertical spacing reduce practical impact and polish.

Impact: Improves Appearance At Small Sizes And Overall Professional Finish. · Effort: Low

Detailed review

Logo performance breakdown

4/5

Legibility

Text is clear and easy to read
Good font weights distinguish hierarchy

Subhead in pink could pose contrast issues on pink-tinted backgrounds

2.5/5

Originality

Direct symbol for industry clarity

Shopping cart is generic and commonly used; lacks distinctive brand presence

3/5

Color harmony

Pink and navy blue create decent contrast

Palette feels corporate but not distinctive

Pink
#EC228D

Navy Blue
#181964

White
#FFFFFF

Color may be holding this logo back. Build a stronger strategic palette before updating the logo.

Build brand colors

3.5/5

Balance alignment

Text and icon are both centered within oval
Clear separation of main and sub branding

Vertical spacing between elements feels a bit loose

3/5

Scalability

Simple forms and outline aid scalability

Thin lines in the oval may get lost at small sizes

200x250 px

100×125 px

50×62 px

4/5

Misinterpretations

Icon and text are straightforward

3.5 / 5

Logo structure & brief match

Shopping cart visually connects to supermarket concept

No unique integration between symbol and type

Retail/supermarket Clarity: Meets expectations with direct industry reference
Memorability: Could be improved by using a more distinctive mark

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