Logo review of SUSTAININD, an ethical & circular fashion lab

Legibility

Primary wordmark (‘SUSTAININD’) is highly legible with clear serif typeface.
Subheading (‘an ethical & circular fashion lab’) is clean and easy to read.

Scalability versatility

Logomark is simple and will scale well across most applications such as clothing tags and business cards.
No unnecessary intricate details which preserves integrity in small sizes.

Very thin linework in the symbol may lose visibility at very small sizes (e.g., favicons, tiny embroidery).

Balance alignment

Logomark, wordmark, and tagline are perfectly centered, offering visual stability.
Hierarchical gap between logo elements provides room for visual breathing.

Originality

Creative integration of the S with a stylized cotton plant refers directly to the textile/fashion field.
Organic curves in the mark set it apart from generic icons.

Use of a cotton motif for sustainability/fashion is a common trope; lacks a disruptive twist.

Logomark wordmark fit

Organic, flowing curves of the logomark harmonize well with the understated elegance of the wordmark.
Proportions between logomark and wordmark create cohesive branding.

Aesthetic look

Overall appearance is clean, modern, and appealing.
Color palette and serif font choice reinforce brand’s ethical/sustainable positioning.

Might feel slightly generic within the ethical fashion niche due to familiar symbols.

Dual meaning and misinterpretations

No inappropriate secondary symbolism or incorrect interpretations detected.

Color harmony

Natural and calming green and off-white pairing suits the industry and concept.
High contrast between the background and text/symbol ensures readability.