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Tebita Water Supply
Clear, functional, and appropriate for its field, though the symbol could be pushed for greater uniqueness.
What to fix first
The most important fixes to handle before polishing the full presentation.
Enhance distinctiveness of mark
Medium priorityThe abstract 'T' in a droplet is clear, but a more original graphical twist could set the brand further apart.
Impact: Creates Stronger Brand Differentiation · Effort: Medium
Consider minor refinements for small-size clarity
Low priorityReducing density or simplifying inner shapes could help at very small sizes, though the current design performs well at most usage scales.
Impact: Improves Practical Use · Effort: Low
Logo performance breakdown
Legibility
Wordmark is easy to read with good letter spacing.
Mark may be ambiguous for some viewers.
Originality
Abstract combination of 'T' and water droplet is moderately distinctive.
Droplet motif is common in sector; execution avoids total genericness but is not highly original.
Color harmony
Blue and black create strong brand presence, suitable for water sector.
Blue
#006AFF
Black
#000000
Your palette is close. Refine the color roles and combinations before updating the logo.
Build brand colorsBalance alignment
Visually balanced between symbol and wordmark.
Good vertical and horizontal alignment.
Scalability
Simple forms and strong contrast ensure clarity at small sizes.
Dense mark could lose some inner detail at very tiny sizes.
200x250 px
100×125 px
50×62 px
Misinterpretations
No clear risk of embarrassing misreadings.
Logo structure & brief match
Mark and wordmark feel cohesive because of the shared color and geometric logic.
Industry Fit: The droplet shape and blue color effectively communicate water supply. The mark relates to the company’s name and sector.
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