Terra Verde

Legibility

Font is modern, clear, and easy to read at all sizes.
Good contrast between text and background ensures accessibility.

Originality

The shovel-leaf hybrid attempts a relevant tie-in to eco/agriculture themes.

Shovel and leaf are very commonly used symbols in the agriculture/eco sector, leading to a fairly generic impression.
There is no abstract or unique element that would make this unmistakably distinct.

Color harmony

Palette limited to complementary greens and a soft neutral, offering visual coherence.
Suits the natural and agricultural theme perfectly.

Balance alignment

The logomark is perfectly centered above the wordmark, providing a solid focal point.
Overall proportion between elements is visually balanced.

Slight visual top-heaviness from the combined shovel and leaf above the wordmark.

Scalability

Minimal detail means it will scale well to small sizes and embroidery.
Design is strong for digital and print mediums such as product packaging and business cards.

The thin stem of the leaf could get lost at icon/favicon sizes.

Misinterpretations

No inappropriate dual meanings detected, icon is clear in intent.