Logo review of VALE

Legibility

All letters are visually distinct and readable.
Unique treatment of 'A' and 'E' does not significantly hinder recognition.

The altered 'A' could cause a very brief pause in recognition for some viewers.

Scalability versatility

Simple monochrome design ensures solid performance across most sizes.
No thin lines or intricate details that would disappear when scaled down.

Custom shapes within the 'A' and 'E' may lose fine detail at very small scale (e.g., favicon).

Balance alignment

Overall layout is well-balanced horizontally.
Serif weights and baseline feel even.

The weight and vertical mass of the stylized 'A' make it slightly heavier compared to the rest of the letters.

Originality

Integration of a mountain into the negative space of 'A' is highly creative and industry-appropriate.
Serif wordmark with bespoke character edits makes it distinctive.

Aesthetic look

Modern, stylish, and visually appealing.
Well-executed blend of classic serif elegance and custom creativity.

Dual meaning and misinterpretations

No inappropriate forms or accidental negative interpretations present.

Color harmony

Classic black and white scheme is universally elegant and highly versatile.
No clash or unnecessary color complexity.