Legibility
- The typeface is highly readable with sufficient letter spacing.
- High contrast between text and background enhances visibility.
Logo score
Logo review of
Voya
Review the detailed scores below to see what is working and what should be refined first.
Legibility
Originality
Misread
Balance
Scale
Detailed review
Logo performance breakdown
Originality
- Abstract mark is distinctive and not overtly generic.
- Negative space is cleverly used to form a shape with dual interpretation (spade/leaf).
- Arrow-based recycling/loop motifs are common in the finance and sustainability sectors, reducing uniqueness.
- Does not break new ground for highly original logos.
Color harmony
- Limited color palette is harmonious and contemporary.
- Strong contrast between symbol, text, and background.
Prussian Blue#223A55
Sulu#A2E267
White#FFFFFF
Estimated colors. Use the original design file for exact values.
Create a full color palette using these colors
Create new paletteBalance alignment
- Good visual alignment between the symbol and the wordmark.
- Weight of the logomark closely matches the wordmark.
- Slight optical imbalance due to the larger visual mass of the green symbol compared to the lighter wordmark; symbol draws slightly more attention.
Inspect spacing with the guide. Optical balance may differ from geometric centering.
Scalability
- Logo is bold and simple enough to scale well for most applications such as signage, printed materials, and digital use.
- The symbol is distinct and recognizable even at smaller sizes.
- Some thinner angled portions in the arrow may lose clarity at extremely small scales, such as embroidery or app favicons.
Compare the detail at different sizes. Labels show the full image dimensions.
Misinterpretations
- No inappropriate or unintended shapes detected.
- Abstract form invokes both a spade/leaf and a cyclical arrow, both positive for finance/sustainability.
Symbol & text fit
- Logo symbol and wordmark style are harmonious.
- Both parts maintain a consistent modern, approachable feel.
- Minor mismatch in perceived weight—symbol slightly overpowers wordmark.
Black & white
Does the shape still work without color?
These tests are available only for logos uploaded in vector (SVG) format.
Background contrast
Find the surfaces where your logo stays clear.
These tests are available only for logos uploaded in vector (SVG) format.
Blur & silhouette
A 3px blur softens fine details so you can check whether the overall shape stays recognizable. If key gaps close or elements merge, the logo may rely too heavily on detail.
These tests are available only for logos uploaded in vector (SVG) format.
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