Legibility
- The typeface is highly readable with sufficient letter spacing.
- High contrast between text and background enhances visibility.
Logo score
voya
@vitocarvalho93
Essential logo review
Review the detailed scores below to see what is working and what should be refined first.
Legibility
Originality
Balance
Scale
Detailed review
Logo performance breakdown
Originality
- Abstract mark is distinctive and not overtly generic.
- Negative space is cleverly used to form a shape with dual interpretation (spade/leaf).
- Arrow-based recycling/loop motifs are common in the finance and sustainability sectors, reducing uniqueness.
- Does not break new ground for highly original logos.
Color harmony
- Limited color palette is harmonious and contemporary.
- Strong contrast between symbol, text, and background.
Prussian Blue#223A55
Sulu#A2E267
White#FFFFFF
Estimated colors. Use the original design file for exact values.
Create a full color palette using these colors
Create new paletteBalance alignment
- Good visual alignment between the symbol and the wordmark.
- Weight of the logomark closely matches the wordmark.
- Slight optical imbalance due to the larger visual mass of the green symbol compared to the lighter wordmark; symbol draws slightly more attention.
Inspect spacing with the guide. Optical balance may differ from geometric centering.
Scalability
- Logo is bold and simple enough to scale well for most applications such as signage, printed materials, and digital use.
- The symbol is distinct and recognizable even at smaller sizes.
- Some thinner angled portions in the arrow may lose clarity at extremely small scales, such as embroidery or app favicons.
Misinterpretations
- No inappropriate or unintended shapes detected.
- Abstract form invokes both a spade/leaf and a cyclical arrow, both positive for finance/sustainability.
Symbol & text fit
- Logo symbol and wordmark style are harmonious.
- Both parts maintain a consistent modern, approachable feel.
- Minor mismatch in perceived weight—symbol slightly overpowers wordmark.
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