Logo review of whatsales

Legibility

Text is clear and easy to read in all lowercase sans-serif font.
Good spacing between letters prevents crowding.

Scalability versatility

Simple line-based graphic and clean text work on large formats like web banners, posters, or digital platforms.

Thin lines in logomark may lose clarity at small scales such as app icons or embroidery.
Lack of distinct iconography might reduce recognizability in standalone or favicon applications.

Balance alignment

Logomark aligns well with the baseline of the wordmark.
Visual weight is generally balanced between the symbol and wordmark.

Slight imbalance as the logomark doesn’t fully match the visual weight of the thicker letterforms, which can feel light by comparison.

Originality

Upward arrow combined with a w-like trendline suits the theme and feels contextually relevant.

Arrow/graph motif is common in tech/sales industries, making the symbol feel somewhat generic.
No standout unique twist or negative space integration.

Logomark wordmark fit

The flowing line and curve of the symbol echoes the rounded sans-serif forms in the text, creating visual continuity.

The thinner visual style of the logomark does not perfectly match the thickness and weight of the wordmark, which may weaken overall cohesion.

Aesthetic look

Modern, clean, and professional with friendly rounded edges.
No clutter or unnecessary decorations.

The logo lacks a strong memorable characteristic; feels a bit generic overall.

Dual meaning and misinterpretations

No inappropriate dual meanings or accidental associations detected.

Color harmony

Consistent use of a single shade of blue, which conveys trust and professionalism.
Color contrast with white background is very strong.