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Logo review of Смайл шоп

Zoom icon Logo analysis by AI

Logo type: Combination mark

Style: Modern, minimal

Detected symbol: Rounded yellow square with a minimalist smiling face

Detected text: Смайл шоп

Business industry: Retail

Review requested by Vova

**If AI can recognize or misinterpret it, so can people.

Structured logo review

5 / 5

Legibility

Checkmark icon Cyrillic text is extremely clean and easy to read.
Checkmark icon Good use of kerning and font weight for high contrast and visibility.

4 / 5

Scalability versatility

Checkmark icon Minimalist design ensures recognizability in small sizes and on various mediums.
Checkmark icon Strong contrast allows the mark to stand out across backgrounds.

Warning icon The face/smile detail may begin to lose distinction at favicon or embroidery size, slightly compromising clarity, especially with thin lines for the mouth and eyes.

logo 200x250 pixels scalability test

200x250 px

logo 100x125 pixels scalability test

100×125 px

logo 50x62 pixels scalability test

50×62 px

4 / 5

Balance alignment

Checkmark icon Well-balanced spatial relationship between symbol and wordmark.
Checkmark icon Visual weight distribution is mostly harmonious.

Warning icon There is slight tension between the compact symbol and the comparatively airy wordmark, making the left side feel slightly heavier.

logo 200x250 pixels scalability test alignment grid overlay
3 / 5

Originality

Checkmark icon The smiling face in a yellow square is approachable and reflects the brand idea directly.

Warning icon The smiley motif is highly generic and widely used in retail and tech, resulting in limited distinctiveness.
Warning icon No unique twist or clever element sets it apart from other smile-based logos.

4 / 5

Logomark wordmark fit

Checkmark icon Font style and icon both have rounded, friendly geometry for good brand cohesion.

Warning icon Slight disconnect between the playfulness of the mark and the geometric rigidity of the type. An ever-so-slight mismatch in energy.

4 / 5

Aesthetic look

Checkmark icon Looks clean, modern and visually inviting.
Checkmark icon Good spacing gives a fresh, open feel.

Warning icon Lacks unique aesthetic signature—feels a bit generic.

5 / 5

Dual meaning and misinterpretations

Checkmark icon No inappropriate or accidental shapes present in mark or wordmark.

5 / 5

Color harmony

Checkmark icon Color palette is simple and harmonious.
Checkmark icon Yellow conveys friendliness and draws attention, black text offers excellent contrast.

Yellow
#FFD237

White
#FFFFFF

Black
#000000