Logo review of BAYA H&F

Legibility

Text is clear and easy to read at medium to large sizes
Typeface is unique and cohesive with the symbol

Letter 'H&F' could be slightly confusing at very small sizes, especially ampersand styling
Low contrast between text and background reduces clarity in certain contexts

Scalability versatility

Minimal detail in the bird symbol aids scalability
Simplicity helps in black and white or single-color applications

Delicate lines in the tail may lose definition on tiny surfaces like embroidered goods or favicons
Low color contrast could affect visibility on varied backgrounds

Balance alignment

Good central alignment between symbol and type
Weight and proportion between logomark and wordmark are balanced

The looping tail makes the symbol feel slightly top-heavy, pulling attention upward

Originality

Creative use of a bird as a symbol, fitting for health/wellness sector
Tail creates a distinctive shape uncommon in typical health or fitness logos

Bird as a concept is not unique, although execution is above average
No negative space or hidden messages used for added depth

Logomark wordmark fit

Typeface and symbol share rounded geometry, creating strong stylistic cohesion
Relative sizing feels proportional and well-considered

Aesthetic look

Minimalist execution feels modern and professional
Color choice provides a calm and welcoming impression

Background color may limit broader appeal or flexibility
Loops of bird symbol feel visually busy compared to typeface simplicity

Dual meaning and misinterpretations

No inappropriate or confusing visual references detected

Color harmony

Two-color palette is harmonious and non-distracting
Suits natural/wellness industries

Low contrast between beige and olive dulls impact, potentially problematic for accessibility