Logo Review of CALIBRATION CALIBRATE YOUR IMAGINATION

3/5

Main text 'CALIBRATION' is largely readable with clear separation.
Subtext 'CALIBRATE YOUR IMAGINATION' uses high-contrast yellow on black background.

'B' in 'CALIBRATION' uses a complex, outlined style that is harder to read and inconsistent with the rest of the word.
Gauge symbol in 'O' increases complexity and hinders immediate reading.

3/5

Unique combination of gear, gauge, and bold wordmark creates a recognizable identity.
The attempt to highlight the 'B' and 'O' with special treatment is distinctive.

4/5

Limited to three principal colors and white, which avoids overwhelming the viewer.

Yellow subtext may have insufficient contrast on lighter backgrounds and could disappear.
Color distribution feels unbalanced with yellow gear isolated to one end.

Yellow#FCDD62

Turquoise#57E7E2

White#FFFFFF

Black#231F20

Estimated colors. Use the original design file for exact values.

Create a full color palette using these colors

Create new palette

2/5

Design feels crowded and heavy on both edges (gear on left, gauge on right), making the composition feel stretched.
Outlined 'B' disrupts the flow and weight of the wordmark.
Subtext alignment appears forced and not centered to the logo mark.

Inspect spacing with the guide. Optical balance may differ from geometric centering.

2/5

Strong iconography could stand out on medium to large signage (e.g., building signs, posters).

Gear, swoosh, and gauge with detailed elements won't scale down well—details will be lost on business cards, mobile icons, or embroidery.
'B' loses readability at small sizes.
Subtext is thin and difficult to read at reduced scales.

5/5

2/5

Style of the gauge/compass and gear does not harmonize with the solid, bold text style.
Outlined B disrupts cohesive appearance.

CALIBRATION CALIBRATE YOUR IMAGINATION