Concept & direction
The logo combines a stylized gourd cup, straw, and floral element with playful curved lettering to evoke decorated handcrafted items, and uses energetic, cheerful colors.
A cheerful, thematically appropriate logo with strong originality and joyful color, but significant improvements are needed in the arc balance for a more professional and harmonious impression.
This emblem shows solid execution, supported by distinctive construction and text readability; improving clarity at smaller sizes is the clearest next step.
Focus on the changes that matter. Keep what makes the logo work.
The logo combines a stylized gourd cup, straw, and floral element with playful curved lettering to evoke decorated handcrafted items, and uses energetic, cheerful colors.
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curved main text
The arc of the large text around the emblem is not perfectly symmetrical, with inconsistent letter spacing, particularly at the transition between 'cuias' and 'decoradas'. Letters feel bunched at some junctures, breaking flow.
See the category reviewThe logo's festive, handcraft-inspired icon and decorative curved lettering clearly express the decorative goods sector, though text balance needs improvement for optimal brand fit.
Cheerful pastel palette stands out and feels playful, but the red/orange and pink tones can have limited contrast with the yellow background depending on reproduction, possibly affecting legibility under certain conditions.
Estimated colors. Use the original design file for exact values.
Create a full color palette using these colors
Create new paletteThe arc of the large text around the emblem is not perfectly symmetrical, with inconsistent letter spacing, particularly at the transition between 'cuias' and 'decoradas'. Letters feel bunched at some junctures, breaking flow.
Try: Refine curvature and spacing of arched name for more uniform balance.
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Inspect spacing with the guide. Optical balance may differ from geometric centering.
Thin lines in the outline and floral mark may become faint or break up at small sizes, risking loss of clarity when reproduced in small formats or with lower-resolution printing.
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