What to preserve
The logo fuses Arabic and Latin letterforms to reflect cultural fusion and inclusivity, supporting a distinctive identity for a fashion resale brand.
A distinctive and functional bilingual logo with strong legibility and cultural resonance, suitable for fashion/resale with room for minor improvement in cross-script cohesion.
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Focus on the changes that matter. Keep what makes the logo work.
The logo fuses Arabic and Latin letterforms to reflect cultural fusion and inclusivity, supporting a distinctive identity for a fashion resale brand.
cross-script lockup
The Latin 'LAFFA' wordmark is positioned under the Arabic logotype but the sizing and horizontal spacing create a modest disconnection between the two lines, slightly reducing perceived unity.
Test a modest reduction in vertical spacing or subtle typographic tie-in to enhance cohesion.
The bilingual Arabic-Latin logo strongly fits a fashion/resale brand by expressing inclusivity and distinctiveness, with slight room to strengthen script cohesion for elevated visual integration.


Inspect spacing with the guide. Optical balance may differ from geometric centering.
The Latin 'LAFFA' wordmark is positioned under the Arabic logotype but the sizing and horizontal spacing create a modest disconnection between the two lines, slightly reducing perceived unity.
Try: Consider moderate visual integration to strengthen the relationship between the scripts.
Check: Test a modest reduction in vertical spacing or subtle typographic tie-in to enhance cohesion.
Does the shape still work without color?
Find the surfaces where your logo stays clear.
Compare the mark and lettering on each surface.
Shows the lower-contrast areas of the logo (5th percentile). Tiny details may have lower contrast. Good ≥ 4.5:1 · Medium ≥ 3:1 · Bad < 3:1. A visual guide, not an accessibility rating.
A 3px blur softens fine details so you can check whether the overall shape stays recognizable. If key gaps close or elements merge, the logo may rely too heavily on detail.
Look for clear separation between shapes and a distinctive outline.
Get a clear logo score, key risks, and priority fix ideas before your client or audience sees it.
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